BSKYB owns a share in ITV and virgin media is trying to fight against this with a legal challenge. As there are laws on monopolies, Virgin media are looking to use that to their advantage.
I find this story significant as it shows the extent of the rivalry that is currently taking place between virgin and sky. Virgin are trying hard to compete and if this ruling turns out in their favour, they will make more significant strides into bringing sky down. Recently there have also been alot of complaints with sky. Alot to do with their broadband service, the offers they are making and their call centres. There have been alot of complaints registered on these issues and with virgin making giant strides, one can feel that they may be market leaders in a few years time. Also Rupert Murdochs ideologies are filtered throughout everything he owns and if virgin did dominate, it would be interesting to see if society was to change with richard bransons ideologies being offered.
Tuesday, 26 February 2008
Daily Sport revamp targets 'the boys'
Daily Sport revamp targets 'the boys'
The daily sport newspaper is changing is primary target to "the boys". It is attempting to be a mix between Nuts, Zoo, Bravo and sky sports.
I find this story significant as it showing that for a paper to be successful, it must target certain audiences and show certain imagery. This re-inforces a patriarchal ideology and shows men to be the more important sex as this paper is being made specially for them. As nuts, zoo, bravo and sky sports are already very successful, trying to follow in their footsteps shows a change in trend of what people like to view and again is showing a patriarchal ideology
The daily sport newspaper is changing is primary target to "the boys". It is attempting to be a mix between Nuts, Zoo, Bravo and sky sports.
I find this story significant as it showing that for a paper to be successful, it must target certain audiences and show certain imagery. This re-inforces a patriarchal ideology and shows men to be the more important sex as this paper is being made specially for them. As nuts, zoo, bravo and sky sports are already very successful, trying to follow in their footsteps shows a change in trend of what people like to view and again is showing a patriarchal ideology
Tuesday, 12 February 2008
Media Guardian Story
T-Mobile and Orange to test 100-channel mobile TV
T-Mobile and Orange will today announce a partnership to run a commercial trial in west London of a new mobile TV technology which could allow handset users to tune in to up to 100 channels.
I find this story very significant as there are always technological changes occurring and these changes may soon replace everyday activities. Watching programs for leisure has always been associated with sitting at home and watching everything you want to on your TV. If this technology proves successful, then it ultimately could replace what happens already. There are many possible problems that can arise from this. If people spend to much time on their mobiles, it could ultimately cause more cancer patients, and the eyes will be effected heavily. Also the latest technologies will ultimately also promote crime in a sense as there will be many people looking to possibly steal these phones as they will have very high market value.
However this will be beneficial in the sense that, it could educate people... those who watch the news. Also if someone is running late and possibly going to miss their favourite shows, they will not have to look any further than their mobile phones and also that journeys can be tedious and therefore can be made more enjoyable. Overall I think this is showing the giant strides that are always being made in technology and I think this will be a positive move on the whole as these major companies will be providing healthy competition and therefore we can expect to see even better comebacks from other companies.
T-Mobile and Orange will today announce a partnership to run a commercial trial in west London of a new mobile TV technology which could allow handset users to tune in to up to 100 channels.
I find this story very significant as there are always technological changes occurring and these changes may soon replace everyday activities. Watching programs for leisure has always been associated with sitting at home and watching everything you want to on your TV. If this technology proves successful, then it ultimately could replace what happens already. There are many possible problems that can arise from this. If people spend to much time on their mobiles, it could ultimately cause more cancer patients, and the eyes will be effected heavily. Also the latest technologies will ultimately also promote crime in a sense as there will be many people looking to possibly steal these phones as they will have very high market value.
However this will be beneficial in the sense that, it could educate people... those who watch the news. Also if someone is running late and possibly going to miss their favourite shows, they will not have to look any further than their mobile phones and also that journeys can be tedious and therefore can be made more enjoyable. Overall I think this is showing the giant strides that are always being made in technology and I think this will be a positive move on the whole as these major companies will be providing healthy competition and therefore we can expect to see even better comebacks from other companies.
Thursday, 13 December 2007
Mrs Jones Homework
http://www.youtube.com/watch?v=XjNmXkzuYrg
In this clip, an Indian son bring home his gay partner and his parents only assume that it is his good friend. Eventually he confesses to his parents, that he is gay. The parents here cannot accept this fact. This here highlights the attitude that is stereotypically shown by asians to gay people. Traditionally gays are frowned upon and looked at very very very very negatively in the asian society. In this clip, the parents accents are also very stereotyped. Many asian parents nowadays have lived in the country for a long time, and therefore do not have strong accents, yet the stereotype always hangs around.
"my son is a lesbian!!"
"go to your room, and don't come back until you are not of the gay"
These sentences from the clip also show asians to be uneducated.
In this clip, an Indian son bring home his gay partner and his parents only assume that it is his good friend. Eventually he confesses to his parents, that he is gay. The parents here cannot accept this fact. This here highlights the attitude that is stereotypically shown by asians to gay people. Traditionally gays are frowned upon and looked at very very very very negatively in the asian society. In this clip, the parents accents are also very stereotyped. Many asian parents nowadays have lived in the country for a long time, and therefore do not have strong accents, yet the stereotype always hangs around.
"my son is a lesbian!!"
"go to your room, and don't come back until you are not of the gay"
These sentences from the clip also show asians to be uneducated.
Tuesday, 11 December 2007
Food companies sign EU ad pledge
An alliance of food companies including Coca-Cola, Nestlé, Mars and Burger King have signed a European Union pledge to stop marketing junk food to children under 12 years old.
The group of 11 companies, which represent more than 50% of the food and beverage advertising spend in the EU, have agreed to stop running junk food ads on TV, in print and on the internet to under-12s by the end of 2008.
As in my previous post, I put up a story concerning child obesity. I have decided to show this story in particular, as it follows on from the previous one and shows a vast improvement. It is good that the bigger companies are getting involved as they will have a bigger influence on the market. Child obesity is currently a growing phenomenon and one that is being looked into deeply. I stated in my last post that, no matter how small, some form of action should be taken and it is good to see that it has. This will let people know of what is being done and also inform people about what types of food they should not be eating regularly. Although I believe that it could be argued that this is just another form of advertising for bigger companies. By showing people they are taking action, they are promoting their company and making themselves look like one of the "good people". Therefore leading people to believe that they are supporting what they want. Overall though I like to think that this is a positive step taken by the bigger companies as there needs to be some sort of start towards tackling child obesity.
The group of 11 companies, which represent more than 50% of the food and beverage advertising spend in the EU, have agreed to stop running junk food ads on TV, in print and on the internet to under-12s by the end of 2008.
As in my previous post, I put up a story concerning child obesity. I have decided to show this story in particular, as it follows on from the previous one and shows a vast improvement. It is good that the bigger companies are getting involved as they will have a bigger influence on the market. Child obesity is currently a growing phenomenon and one that is being looked into deeply. I stated in my last post that, no matter how small, some form of action should be taken and it is good to see that it has. This will let people know of what is being done and also inform people about what types of food they should not be eating regularly. Although I believe that it could be argued that this is just another form of advertising for bigger companies. By showing people they are taking action, they are promoting their company and making themselves look like one of the "good people". Therefore leading people to believe that they are supporting what they want. Overall though I like to think that this is a positive step taken by the bigger companies as there needs to be some sort of start towards tackling child obesity.
Thursday, 6 December 2007
Blumler and Katz - How it applies to me
Diversion - a route of escapism from reality
I watch films as a form of diversion. When I need to just relax and kick back, I watch films of all kinds. Or I surf the internet and do things such as reading interesting articles or watching videos on youtube!! also my playstation is my best form of escapism. Pro evo !!!
Personal relationship - the audience uses the media for predominantly emotional interaction
I don't think I do this at all as I do not emotionally interract with people on shows. I don't think what we see on tv is real at all and therefore I tend not to do this.
Personal Identity - constructing individual identity and characteristics from characters in the media
This I feel happens all the time, even from things such as watching sports! Someone I admire alot, is Ryan Giggs. He is a footballer who has an immense record to boast, yet he does not and remains humble in all senses. That is a personality trait that I personally would like to adopt as I feel it is one that it is important and also helps you gain the respect of others. Mainly though I don't construct my personal identity through the media, but I tend to do it in other ways. I have people that I admite and look upto who are not in the media.
Surveillance - informational programmes, such as the news…
News only!!!
I watch films as a form of diversion. When I need to just relax and kick back, I watch films of all kinds. Or I surf the internet and do things such as reading interesting articles or watching videos on youtube!! also my playstation is my best form of escapism. Pro evo !!!
Personal relationship - the audience uses the media for predominantly emotional interaction
I don't think I do this at all as I do not emotionally interract with people on shows. I don't think what we see on tv is real at all and therefore I tend not to do this.
Personal Identity - constructing individual identity and characteristics from characters in the media
This I feel happens all the time, even from things such as watching sports! Someone I admire alot, is Ryan Giggs. He is a footballer who has an immense record to boast, yet he does not and remains humble in all senses. That is a personality trait that I personally would like to adopt as I feel it is one that it is important and also helps you gain the respect of others. Mainly though I don't construct my personal identity through the media, but I tend to do it in other ways. I have people that I admite and look upto who are not in the media.
Surveillance - informational programmes, such as the news…
News only!!!
Tuesday, 4 December 2007
Media guardian story - Second bill seeks ban on junk food ads
http://www.guardian.co.uk/media/2007/dec/04/advertising.foodanddrink
The bill, introduced by Labour MP Nigel Griffiths, is trying to ban pre-9pm junk food adverts. They feel that there is too many junk food adverts and that this links to the current dilemma of obesity within the UK. They feel that parents would find it easier to promote healthy eating to their children, if the children were not pressurised by certain junk food adverts. The ISBA however, believe that the Bill are "misleading" the public into believing that there is a quick solution to the problem of obesity. They feel that this is something that needs to be looked at in much more detail and needs to be solved much differently than the Bill are trying to.
I feel here that the Bill are correct in their stance. This is as I personally find junk food adverts very appealing!! I believe that if they want to cut down obesity, they must take whatever stance possible. There must take a stance of some sort to let the public know that there is something being done about it. There is not alot of promotion of healthy foods as there is, therefore I feel that the ISBA are also correct in their point of view. Banning junk food ads is not going to prove to be a rapid solution. But i still believe that some sort of action needs to be taken as everything has to start with something small and therefore it is better to make a start rather than doing nothing about it, yet still talking about the fact that there is still some sort of outbreak of obesity!
The bill, introduced by Labour MP Nigel Griffiths, is trying to ban pre-9pm junk food adverts. They feel that there is too many junk food adverts and that this links to the current dilemma of obesity within the UK. They feel that parents would find it easier to promote healthy eating to their children, if the children were not pressurised by certain junk food adverts. The ISBA however, believe that the Bill are "misleading" the public into believing that there is a quick solution to the problem of obesity. They feel that this is something that needs to be looked at in much more detail and needs to be solved much differently than the Bill are trying to.
I feel here that the Bill are correct in their stance. This is as I personally find junk food adverts very appealing!! I believe that if they want to cut down obesity, they must take whatever stance possible. There must take a stance of some sort to let the public know that there is something being done about it. There is not alot of promotion of healthy foods as there is, therefore I feel that the ISBA are also correct in their point of view. Banning junk food ads is not going to prove to be a rapid solution. But i still believe that some sort of action needs to be taken as everything has to start with something small and therefore it is better to make a start rather than doing nothing about it, yet still talking about the fact that there is still some sort of outbreak of obesity!
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