http://media.guardian.co.uk/city/story/0,,2178666,00.html
Richard Branson revealed that he is still interested in buying ITV. Richard Branson who off course is the owner of Virgin, has said he has not ruled out the possibility of buying ITV in the near future but has als said that it remains a long term goal and not a something that may happen really soon.
Personally I feel this stance is being taken so that Richad Branson can further bolster his power in the media and enable himself to compete with Sky. A few months back there was a dispute regarding certain shows and who would show them. Sky won this argument as they had the right to the popular shows, "Lost" and "Prison Break". Sky's power is so much that within 2 days, billboards were up already stating that these shows can ONLY be shown and Sky, and the banners were very bold, as they also stated that these shows cannot be shown on Virgin media. This shows the height of the power that Sky has. I feel Richard Branson is therefore trying to take over ITV so that he can control and bigger section in the media market and possibly be able to go head to head with Sky, but this time, more well prepared !!
Richard Branson revealed that he is still interested in buying ITV. Richard Branson who off course is the owner of Virgin, has said he has not ruled out the possibility of buying ITV in the near future but has als said that it remains a long term goal and not a something that may happen really soon.
Personally I feel this stance is being taken so that Richad Branson can further bolster his power in the media and enable himself to compete with Sky. A few months back there was a dispute regarding certain shows and who would show them. Sky won this argument as they had the right to the popular shows, "Lost" and "Prison Break". Sky's power is so much that within 2 days, billboards were up already stating that these shows can ONLY be shown and Sky, and the banners were very bold, as they also stated that these shows cannot be shown on Virgin media. This shows the height of the power that Sky has. I feel Richard Branson is therefore trying to take over ITV so that he can control and bigger section in the media market and possibly be able to go head to head with Sky, but this time, more well prepared !!
