http://www.youtube.com/watch?v=XjNmXkzuYrg
In this clip, an Indian son bring home his gay partner and his parents only assume that it is his good friend. Eventually he confesses to his parents, that he is gay. The parents here cannot accept this fact. This here highlights the attitude that is stereotypically shown by asians to gay people. Traditionally gays are frowned upon and looked at very very very very negatively in the asian society. In this clip, the parents accents are also very stereotyped. Many asian parents nowadays have lived in the country for a long time, and therefore do not have strong accents, yet the stereotype always hangs around.
"my son is a lesbian!!"
"go to your room, and don't come back until you are not of the gay"
These sentences from the clip also show asians to be uneducated.
Thursday 13 December 2007
Tuesday 11 December 2007
Food companies sign EU ad pledge
An alliance of food companies including Coca-Cola, Nestlé, Mars and Burger King have signed a European Union pledge to stop marketing junk food to children under 12 years old.
The group of 11 companies, which represent more than 50% of the food and beverage advertising spend in the EU, have agreed to stop running junk food ads on TV, in print and on the internet to under-12s by the end of 2008.
As in my previous post, I put up a story concerning child obesity. I have decided to show this story in particular, as it follows on from the previous one and shows a vast improvement. It is good that the bigger companies are getting involved as they will have a bigger influence on the market. Child obesity is currently a growing phenomenon and one that is being looked into deeply. I stated in my last post that, no matter how small, some form of action should be taken and it is good to see that it has. This will let people know of what is being done and also inform people about what types of food they should not be eating regularly. Although I believe that it could be argued that this is just another form of advertising for bigger companies. By showing people they are taking action, they are promoting their company and making themselves look like one of the "good people". Therefore leading people to believe that they are supporting what they want. Overall though I like to think that this is a positive step taken by the bigger companies as there needs to be some sort of start towards tackling child obesity.
The group of 11 companies, which represent more than 50% of the food and beverage advertising spend in the EU, have agreed to stop running junk food ads on TV, in print and on the internet to under-12s by the end of 2008.
As in my previous post, I put up a story concerning child obesity. I have decided to show this story in particular, as it follows on from the previous one and shows a vast improvement. It is good that the bigger companies are getting involved as they will have a bigger influence on the market. Child obesity is currently a growing phenomenon and one that is being looked into deeply. I stated in my last post that, no matter how small, some form of action should be taken and it is good to see that it has. This will let people know of what is being done and also inform people about what types of food they should not be eating regularly. Although I believe that it could be argued that this is just another form of advertising for bigger companies. By showing people they are taking action, they are promoting their company and making themselves look like one of the "good people". Therefore leading people to believe that they are supporting what they want. Overall though I like to think that this is a positive step taken by the bigger companies as there needs to be some sort of start towards tackling child obesity.
Thursday 6 December 2007
Blumler and Katz - How it applies to me
Diversion - a route of escapism from reality
I watch films as a form of diversion. When I need to just relax and kick back, I watch films of all kinds. Or I surf the internet and do things such as reading interesting articles or watching videos on youtube!! also my playstation is my best form of escapism. Pro evo !!!
Personal relationship - the audience uses the media for predominantly emotional interaction
I don't think I do this at all as I do not emotionally interract with people on shows. I don't think what we see on tv is real at all and therefore I tend not to do this.
Personal Identity - constructing individual identity and characteristics from characters in the media
This I feel happens all the time, even from things such as watching sports! Someone I admire alot, is Ryan Giggs. He is a footballer who has an immense record to boast, yet he does not and remains humble in all senses. That is a personality trait that I personally would like to adopt as I feel it is one that it is important and also helps you gain the respect of others. Mainly though I don't construct my personal identity through the media, but I tend to do it in other ways. I have people that I admite and look upto who are not in the media.
Surveillance - informational programmes, such as the news…
News only!!!
I watch films as a form of diversion. When I need to just relax and kick back, I watch films of all kinds. Or I surf the internet and do things such as reading interesting articles or watching videos on youtube!! also my playstation is my best form of escapism. Pro evo !!!
Personal relationship - the audience uses the media for predominantly emotional interaction
I don't think I do this at all as I do not emotionally interract with people on shows. I don't think what we see on tv is real at all and therefore I tend not to do this.
Personal Identity - constructing individual identity and characteristics from characters in the media
This I feel happens all the time, even from things such as watching sports! Someone I admire alot, is Ryan Giggs. He is a footballer who has an immense record to boast, yet he does not and remains humble in all senses. That is a personality trait that I personally would like to adopt as I feel it is one that it is important and also helps you gain the respect of others. Mainly though I don't construct my personal identity through the media, but I tend to do it in other ways. I have people that I admite and look upto who are not in the media.
Surveillance - informational programmes, such as the news…
News only!!!
Tuesday 4 December 2007
Media guardian story - Second bill seeks ban on junk food ads
http://www.guardian.co.uk/media/2007/dec/04/advertising.foodanddrink
The bill, introduced by Labour MP Nigel Griffiths, is trying to ban pre-9pm junk food adverts. They feel that there is too many junk food adverts and that this links to the current dilemma of obesity within the UK. They feel that parents would find it easier to promote healthy eating to their children, if the children were not pressurised by certain junk food adverts. The ISBA however, believe that the Bill are "misleading" the public into believing that there is a quick solution to the problem of obesity. They feel that this is something that needs to be looked at in much more detail and needs to be solved much differently than the Bill are trying to.
I feel here that the Bill are correct in their stance. This is as I personally find junk food adverts very appealing!! I believe that if they want to cut down obesity, they must take whatever stance possible. There must take a stance of some sort to let the public know that there is something being done about it. There is not alot of promotion of healthy foods as there is, therefore I feel that the ISBA are also correct in their point of view. Banning junk food ads is not going to prove to be a rapid solution. But i still believe that some sort of action needs to be taken as everything has to start with something small and therefore it is better to make a start rather than doing nothing about it, yet still talking about the fact that there is still some sort of outbreak of obesity!
The bill, introduced by Labour MP Nigel Griffiths, is trying to ban pre-9pm junk food adverts. They feel that there is too many junk food adverts and that this links to the current dilemma of obesity within the UK. They feel that parents would find it easier to promote healthy eating to their children, if the children were not pressurised by certain junk food adverts. The ISBA however, believe that the Bill are "misleading" the public into believing that there is a quick solution to the problem of obesity. They feel that this is something that needs to be looked at in much more detail and needs to be solved much differently than the Bill are trying to.
I feel here that the Bill are correct in their stance. This is as I personally find junk food adverts very appealing!! I believe that if they want to cut down obesity, they must take whatever stance possible. There must take a stance of some sort to let the public know that there is something being done about it. There is not alot of promotion of healthy foods as there is, therefore I feel that the ISBA are also correct in their point of view. Banning junk food ads is not going to prove to be a rapid solution. But i still believe that some sort of action needs to be taken as everything has to start with something small and therefore it is better to make a start rather than doing nothing about it, yet still talking about the fact that there is still some sort of outbreak of obesity!
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