http://www.guardian.co.uk/media/2007/dec/04/advertising.foodanddrink
The bill, introduced by Labour MP Nigel Griffiths, is trying to ban pre-9pm junk food adverts. They feel that there is too many junk food adverts and that this links to the current dilemma of obesity within the UK. They feel that parents would find it easier to promote healthy eating to their children, if the children were not pressurised by certain junk food adverts. The ISBA however, believe that the Bill are "misleading" the public into believing that there is a quick solution to the problem of obesity. They feel that this is something that needs to be looked at in much more detail and needs to be solved much differently than the Bill are trying to.
I feel here that the Bill are correct in their stance. This is as I personally find junk food adverts very appealing!! I believe that if they want to cut down obesity, they must take whatever stance possible. There must take a stance of some sort to let the public know that there is something being done about it. There is not alot of promotion of healthy foods as there is, therefore I feel that the ISBA are also correct in their point of view. Banning junk food ads is not going to prove to be a rapid solution. But i still believe that some sort of action needs to be taken as everything has to start with something small and therefore it is better to make a start rather than doing nothing about it, yet still talking about the fact that there is still some sort of outbreak of obesity!
Tuesday, 4 December 2007
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