http://www.youtube.com/watch?v=XjNmXkzuYrg
In this clip, an Indian son bring home his gay partner and his parents only assume that it is his good friend. Eventually he confesses to his parents, that he is gay. The parents here cannot accept this fact. This here highlights the attitude that is stereotypically shown by asians to gay people. Traditionally gays are frowned upon and looked at very very very very negatively in the asian society. In this clip, the parents accents are also very stereotyped. Many asian parents nowadays have lived in the country for a long time, and therefore do not have strong accents, yet the stereotype always hangs around.
"my son is a lesbian!!"
"go to your room, and don't come back until you are not of the gay"
These sentences from the clip also show asians to be uneducated.
Thursday 13 December 2007
Tuesday 11 December 2007
Food companies sign EU ad pledge
An alliance of food companies including Coca-Cola, Nestlé, Mars and Burger King have signed a European Union pledge to stop marketing junk food to children under 12 years old.
The group of 11 companies, which represent more than 50% of the food and beverage advertising spend in the EU, have agreed to stop running junk food ads on TV, in print and on the internet to under-12s by the end of 2008.
As in my previous post, I put up a story concerning child obesity. I have decided to show this story in particular, as it follows on from the previous one and shows a vast improvement. It is good that the bigger companies are getting involved as they will have a bigger influence on the market. Child obesity is currently a growing phenomenon and one that is being looked into deeply. I stated in my last post that, no matter how small, some form of action should be taken and it is good to see that it has. This will let people know of what is being done and also inform people about what types of food they should not be eating regularly. Although I believe that it could be argued that this is just another form of advertising for bigger companies. By showing people they are taking action, they are promoting their company and making themselves look like one of the "good people". Therefore leading people to believe that they are supporting what they want. Overall though I like to think that this is a positive step taken by the bigger companies as there needs to be some sort of start towards tackling child obesity.
The group of 11 companies, which represent more than 50% of the food and beverage advertising spend in the EU, have agreed to stop running junk food ads on TV, in print and on the internet to under-12s by the end of 2008.
As in my previous post, I put up a story concerning child obesity. I have decided to show this story in particular, as it follows on from the previous one and shows a vast improvement. It is good that the bigger companies are getting involved as they will have a bigger influence on the market. Child obesity is currently a growing phenomenon and one that is being looked into deeply. I stated in my last post that, no matter how small, some form of action should be taken and it is good to see that it has. This will let people know of what is being done and also inform people about what types of food they should not be eating regularly. Although I believe that it could be argued that this is just another form of advertising for bigger companies. By showing people they are taking action, they are promoting their company and making themselves look like one of the "good people". Therefore leading people to believe that they are supporting what they want. Overall though I like to think that this is a positive step taken by the bigger companies as there needs to be some sort of start towards tackling child obesity.
Thursday 6 December 2007
Blumler and Katz - How it applies to me
Diversion - a route of escapism from reality
I watch films as a form of diversion. When I need to just relax and kick back, I watch films of all kinds. Or I surf the internet and do things such as reading interesting articles or watching videos on youtube!! also my playstation is my best form of escapism. Pro evo !!!
Personal relationship - the audience uses the media for predominantly emotional interaction
I don't think I do this at all as I do not emotionally interract with people on shows. I don't think what we see on tv is real at all and therefore I tend not to do this.
Personal Identity - constructing individual identity and characteristics from characters in the media
This I feel happens all the time, even from things such as watching sports! Someone I admire alot, is Ryan Giggs. He is a footballer who has an immense record to boast, yet he does not and remains humble in all senses. That is a personality trait that I personally would like to adopt as I feel it is one that it is important and also helps you gain the respect of others. Mainly though I don't construct my personal identity through the media, but I tend to do it in other ways. I have people that I admite and look upto who are not in the media.
Surveillance - informational programmes, such as the news…
News only!!!
I watch films as a form of diversion. When I need to just relax and kick back, I watch films of all kinds. Or I surf the internet and do things such as reading interesting articles or watching videos on youtube!! also my playstation is my best form of escapism. Pro evo !!!
Personal relationship - the audience uses the media for predominantly emotional interaction
I don't think I do this at all as I do not emotionally interract with people on shows. I don't think what we see on tv is real at all and therefore I tend not to do this.
Personal Identity - constructing individual identity and characteristics from characters in the media
This I feel happens all the time, even from things such as watching sports! Someone I admire alot, is Ryan Giggs. He is a footballer who has an immense record to boast, yet he does not and remains humble in all senses. That is a personality trait that I personally would like to adopt as I feel it is one that it is important and also helps you gain the respect of others. Mainly though I don't construct my personal identity through the media, but I tend to do it in other ways. I have people that I admite and look upto who are not in the media.
Surveillance - informational programmes, such as the news…
News only!!!
Tuesday 4 December 2007
Media guardian story - Second bill seeks ban on junk food ads
http://www.guardian.co.uk/media/2007/dec/04/advertising.foodanddrink
The bill, introduced by Labour MP Nigel Griffiths, is trying to ban pre-9pm junk food adverts. They feel that there is too many junk food adverts and that this links to the current dilemma of obesity within the UK. They feel that parents would find it easier to promote healthy eating to their children, if the children were not pressurised by certain junk food adverts. The ISBA however, believe that the Bill are "misleading" the public into believing that there is a quick solution to the problem of obesity. They feel that this is something that needs to be looked at in much more detail and needs to be solved much differently than the Bill are trying to.
I feel here that the Bill are correct in their stance. This is as I personally find junk food adverts very appealing!! I believe that if they want to cut down obesity, they must take whatever stance possible. There must take a stance of some sort to let the public know that there is something being done about it. There is not alot of promotion of healthy foods as there is, therefore I feel that the ISBA are also correct in their point of view. Banning junk food ads is not going to prove to be a rapid solution. But i still believe that some sort of action needs to be taken as everything has to start with something small and therefore it is better to make a start rather than doing nothing about it, yet still talking about the fact that there is still some sort of outbreak of obesity!
The bill, introduced by Labour MP Nigel Griffiths, is trying to ban pre-9pm junk food adverts. They feel that there is too many junk food adverts and that this links to the current dilemma of obesity within the UK. They feel that parents would find it easier to promote healthy eating to their children, if the children were not pressurised by certain junk food adverts. The ISBA however, believe that the Bill are "misleading" the public into believing that there is a quick solution to the problem of obesity. They feel that this is something that needs to be looked at in much more detail and needs to be solved much differently than the Bill are trying to.
I feel here that the Bill are correct in their stance. This is as I personally find junk food adverts very appealing!! I believe that if they want to cut down obesity, they must take whatever stance possible. There must take a stance of some sort to let the public know that there is something being done about it. There is not alot of promotion of healthy foods as there is, therefore I feel that the ISBA are also correct in their point of view. Banning junk food ads is not going to prove to be a rapid solution. But i still believe that some sort of action needs to be taken as everything has to start with something small and therefore it is better to make a start rather than doing nothing about it, yet still talking about the fact that there is still some sort of outbreak of obesity!
Wednesday 28 November 2007
http://www.guardian.co.uk/media/2007/nov/27/sportsrights.television
Setanta sports has managed to strike a deal to show 90 World Cup 2010 matches. Also it has managed to get the majority of Englands away fixtures. I have chosen this story in particular as it is one that effects me. Already it is expensive enough to show live football but now that Setanta sports has rights to screen live football, it is making it more difficult for people to watch as many live games as they can as it is proving more expensive. Sky already offer sky sports and prem plus. Now that Setanta is in the picture as well, they are also offering a subscription service which again makes it more expensive. Though it could be argued that Setanta is offering healthy competition for the bigger companies and therefore is challenging the monopoly that may be within this certain industry. Perosnally though I feel it is not as good for customers, as it becomes more difficult for them to be able to follow their team, as kick off times have also changed due to tv deals.
What four motivations for choosing a text did Blumler and Katz suggest?
Diversion - also known as escapism. This is when people escape from everyday problems and routine.
Personal relationships - using the media as a form to interact with their emotional life. e.g. substituting soap operas or family life
Personal Identity - Constructing their own identity from characters in media texts and learning behaviour and values.
Surveillance - Information gathering, e.g. education programmes, weather reports, financial news, holiday bargains.
What is a cultural code?
A theorist David Morley suggested that alot of focus should be put on socio-economic groups. For e.g. Texts will appeal differently to A/B classes than they will to C/D classes.
Setanta sports has managed to strike a deal to show 90 World Cup 2010 matches. Also it has managed to get the majority of Englands away fixtures. I have chosen this story in particular as it is one that effects me. Already it is expensive enough to show live football but now that Setanta sports has rights to screen live football, it is making it more difficult for people to watch as many live games as they can as it is proving more expensive. Sky already offer sky sports and prem plus. Now that Setanta is in the picture as well, they are also offering a subscription service which again makes it more expensive. Though it could be argued that Setanta is offering healthy competition for the bigger companies and therefore is challenging the monopoly that may be within this certain industry. Perosnally though I feel it is not as good for customers, as it becomes more difficult for them to be able to follow their team, as kick off times have also changed due to tv deals.
What four motivations for choosing a text did Blumler and Katz suggest?
Diversion - also known as escapism. This is when people escape from everyday problems and routine.
Personal relationships - using the media as a form to interact with their emotional life. e.g. substituting soap operas or family life
Personal Identity - Constructing their own identity from characters in media texts and learning behaviour and values.
Surveillance - Information gathering, e.g. education programmes, weather reports, financial news, holiday bargains.
What is a cultural code?
A theorist David Morley suggested that alot of focus should be put on socio-economic groups. For e.g. Texts will appeal differently to A/B classes than they will to C/D classes.
Wednesday 21 November 2007
Media Guardian Story - Gun film ads banned
http://www.guardian.co.uk/media/2007/nov/21/asa.advertising
The film Shoot 'Em Up's ad has a picture of a man holding a gun and this has caused controversy amongst people as they believe that guns are being glorified. Many people also believe that ads like this are offensive and insensitive to people such as the family of 11 year old Rhys Jones who was killed by a gun. Also they believe that the creators of this ad were being irresponsible regarding the issue of gun crime. I personally believe that these people have all right to complain as guns are being glorified in a time that gun crime is on the increase and is affecting the lives of many. Also I personally have a hegemonic view and therefore I believe that the ruling classes are trying to portray a certain image. I do not think they are promoting the need of a gun, but rather are making it look like a "cool" accessory to have. This can also link to the hypodermic needle theory as I believe that audiences are passive and believe alot of what they see. So if the ideology that is being put through that guns are made to look "cool" then I believe that audiences will believe it as most of them are too afraid to challenge it. The only people likely to be affected by this are those who know people that have been affected by gun crime personally.
The film Shoot 'Em Up's ad has a picture of a man holding a gun and this has caused controversy amongst people as they believe that guns are being glorified. Many people also believe that ads like this are offensive and insensitive to people such as the family of 11 year old Rhys Jones who was killed by a gun. Also they believe that the creators of this ad were being irresponsible regarding the issue of gun crime. I personally believe that these people have all right to complain as guns are being glorified in a time that gun crime is on the increase and is affecting the lives of many. Also I personally have a hegemonic view and therefore I believe that the ruling classes are trying to portray a certain image. I do not think they are promoting the need of a gun, but rather are making it look like a "cool" accessory to have. This can also link to the hypodermic needle theory as I believe that audiences are passive and believe alot of what they see. So if the ideology that is being put through that guns are made to look "cool" then I believe that audiences will believe it as most of them are too afraid to challenge it. The only people likely to be affected by this are those who know people that have been affected by gun crime personally.
Effects Theory Checkpoints
Checkpoint 1:
Culture industry is a term coined by Theodor Adorno (1903-1969) and Max Horkheimer (1895-1973), who argued that popular culture is akin to a factory producing standardized cultural goods to manipulate the masses into passivity; the easy pleasures available through consumption of popular culture make people docile and content, no matter how difficult their economic circumstances. Adorno and Horkheimer saw this mass-produced culture as a danger to the more difficult high arts. Culture industries may cultivate false needs; that is, needs created and satisfied by capitalism. True needs, in contrast, are freedom, creativity, or genuine happiness. Herbert Marcuse was the first to demarcate true needs from false needs.
This is a hegemonic view and states that the ruling classes control what we believe and hear. Also that the the audience are passive due to this so therefore are less likely to challenge what they hear.
Checkpoint 2:
Desensitised is when exposure of certain ideologies will make the audience less sensitive to them and ideologies in society change over time. For e.g. subjects that are taboo at certain times such as swearing in films is now not frowned upon in society as much.
Culture industry is a term coined by Theodor Adorno (1903-1969) and Max Horkheimer (1895-1973), who argued that popular culture is akin to a factory producing standardized cultural goods to manipulate the masses into passivity; the easy pleasures available through consumption of popular culture make people docile and content, no matter how difficult their economic circumstances. Adorno and Horkheimer saw this mass-produced culture as a danger to the more difficult high arts. Culture industries may cultivate false needs; that is, needs created and satisfied by capitalism. True needs, in contrast, are freedom, creativity, or genuine happiness. Herbert Marcuse was the first to demarcate true needs from false needs.
This is a hegemonic view and states that the ruling classes control what we believe and hear. Also that the the audience are passive due to this so therefore are less likely to challenge what they hear.
Checkpoint 2:
Desensitised is when exposure of certain ideologies will make the audience less sensitive to them and ideologies in society change over time. For e.g. subjects that are taboo at certain times such as swearing in films is now not frowned upon in society as much.
Tuesday 13 November 2007
STEVE JOBS
http://www.justin.2netwits.com/blog/archives/images/steve.jpg
http://www.youtube.com/watch?v=kN0SVBCJqLs
http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/03/70512
Steven Paul Jobs (born February 24, 1955) is the co-founder and CEO of Apple and was the CEO of Pixar until its acquisition by Disney. He is currently the largest Disney shareholder and a member of Disney's Board of Directors. He is considered a leading figure in both the computer and entertainment industries.
Although he dropped out after only one semester,he continued auditing classes at Reed, such as one in calligraphy. "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts," he said.
He took a job as a technician at Atari, a manufacturer of popular video games
Jobs then backpacked around India with a Reed College friend (and, later, first Apple employee), Daniel Kottke, in search of philosophical enlightenment. He came back with his head shaved and wearing traditional Indian clothing. He returned to his previous job at Atari and was given the task of creating a circuit board for the game Breakout.
Apple Computer Co. was founded as a partnership on April 1, 1976. Though their initial plan was to sell just printed circuit boards, Jobs and Wozniak ended up creating a batch of completely assembled computers and thus entered the personal computer business. The first personal computer Jobs and Wozniak introduced, the Apple I, sold for US$666.66, a number Wozniak came up with because he liked repeating digits
Two days later at Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as "pandemonium. The Macintosh became the first commercially successful computer with a graphical user interface, although it was heavily influenced by Xerox PARC
Around the same time, Jobs founded another computer company, NeXT Computer. Like the Apple Lisa, the NeXT workstation was technologically advanced, but was never able to break into the mainstream mainly owing to its high cost
NeXT technology played a large role in catalyzing three unrelated events:
The World Wide Web. Tim Berners-Lee developed the original World Wide Web system at CERN on a NeXT workstation. Jobs' insistence that average people should be able to write custom "mission-critical" applications formed the basis of Interface Builder, which Berners-Lee utilized to do just that — by writing a program entitled "WorldWideWeb 1.0".
NeXT computers were used in the development of the computer game Doom
The return of Apple Computer. Apple's reliance on outdated software and internal mismanagement, particularly its inability to release a major operating system upgrade, had brought it near bankruptcy in the early-to-mid 1990s. Jobs' progressive stance on Unix underpinnings was considered overly ambitious and somewhat backward in the 1980s, but his choice ultimately became an expandable, solid foundation for an operating system. Apple would later acquire this software and, under Jobs' leadership, experience a renaissance
Jobs works at Apple for an annual salary of US$1 and this earned him a listing in Guinness World Records as the "Lowest Paid Chief Executive Officer." His current salary at Apple officially remains US$1 per year, although he has traditionally been the recipient of a number of lucrative "executive gifts" from the board, including a US$46 million jet in 1999 and just under 30 million shares of restricted stock in 2000–2002
Stock options scandal
In 2001, Steve Jobs was granted stock options in the amount of 7,500,000 shares of Apple with an exercise price of US$18.30, which allegedly should have been US$21.10, thereby incurring taxable income of $20,000,000 that he did not report as income. Apple overstated its earnings by that same amount. If found liable, Jobs may face a number of criminal charges and civil penalties
Jobs also owns Pixar and is the major shareholder in Disney
Much has been made of Jobs's aggressive and demanding personality. Fortune noted that he "is considered one of Silicon Valley's leading egomaniacs
With his personality being known to be very demanding, his power and influence will increase as he is committed to what he does and will ensure that his plans are undertaken properly to good effect.
http://www.youtube.com/watch?v=kN0SVBCJqLs
http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/03/70512
Steven Paul Jobs (born February 24, 1955) is the co-founder and CEO of Apple and was the CEO of Pixar until its acquisition by Disney. He is currently the largest Disney shareholder and a member of Disney's Board of Directors. He is considered a leading figure in both the computer and entertainment industries.
Although he dropped out after only one semester,he continued auditing classes at Reed, such as one in calligraphy. "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts," he said.
He took a job as a technician at Atari, a manufacturer of popular video games
Jobs then backpacked around India with a Reed College friend (and, later, first Apple employee), Daniel Kottke, in search of philosophical enlightenment. He came back with his head shaved and wearing traditional Indian clothing. He returned to his previous job at Atari and was given the task of creating a circuit board for the game Breakout.
Apple Computer Co. was founded as a partnership on April 1, 1976. Though their initial plan was to sell just printed circuit boards, Jobs and Wozniak ended up creating a batch of completely assembled computers and thus entered the personal computer business. The first personal computer Jobs and Wozniak introduced, the Apple I, sold for US$666.66, a number Wozniak came up with because he liked repeating digits
Two days later at Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as "pandemonium. The Macintosh became the first commercially successful computer with a graphical user interface, although it was heavily influenced by Xerox PARC
Around the same time, Jobs founded another computer company, NeXT Computer. Like the Apple Lisa, the NeXT workstation was technologically advanced, but was never able to break into the mainstream mainly owing to its high cost
NeXT technology played a large role in catalyzing three unrelated events:
The World Wide Web. Tim Berners-Lee developed the original World Wide Web system at CERN on a NeXT workstation. Jobs' insistence that average people should be able to write custom "mission-critical" applications formed the basis of Interface Builder, which Berners-Lee utilized to do just that — by writing a program entitled "WorldWideWeb 1.0".
NeXT computers were used in the development of the computer game Doom
The return of Apple Computer. Apple's reliance on outdated software and internal mismanagement, particularly its inability to release a major operating system upgrade, had brought it near bankruptcy in the early-to-mid 1990s. Jobs' progressive stance on Unix underpinnings was considered overly ambitious and somewhat backward in the 1980s, but his choice ultimately became an expandable, solid foundation for an operating system. Apple would later acquire this software and, under Jobs' leadership, experience a renaissance
Jobs works at Apple for an annual salary of US$1 and this earned him a listing in Guinness World Records as the "Lowest Paid Chief Executive Officer." His current salary at Apple officially remains US$1 per year, although he has traditionally been the recipient of a number of lucrative "executive gifts" from the board, including a US$46 million jet in 1999 and just under 30 million shares of restricted stock in 2000–2002
Stock options scandal
In 2001, Steve Jobs was granted stock options in the amount of 7,500,000 shares of Apple with an exercise price of US$18.30, which allegedly should have been US$21.10, thereby incurring taxable income of $20,000,000 that he did not report as income. Apple overstated its earnings by that same amount. If found liable, Jobs may face a number of criminal charges and civil penalties
Jobs also owns Pixar and is the major shareholder in Disney
Much has been made of Jobs's aggressive and demanding personality. Fortune noted that he "is considered one of Silicon Valley's leading egomaniacs
With his personality being known to be very demanding, his power and influence will increase as he is committed to what he does and will ensure that his plans are undertaken properly to good effect.
MEDIA STORY
http://www.guardian.co.uk/technology/2007/nov/13/iphone.mobilephones
iphone sales are in line with expected sales.
Apple'es new iphone is enduring even more success as the new iphone is living upto the expectations. Apple expected to achieve high sales and the iphone has not disappointed. It has only been out for a few days and is already proving to be a success. This story is very significant as Apple is constantly proving to be a big threat to electrical companies such as Sony. And although Sony probably owns more market share, Apple is on the rise and could become the dominator in the market very soon. Personally I feel this is very good as healthy competition is being provided to major electrical companies and therefore something even better will have to be produced as well as prices being reduced. From a customers point of view this is very good as we can expect to have the latest technologies at competitive prices.
iphone sales are in line with expected sales.
Apple'es new iphone is enduring even more success as the new iphone is living upto the expectations. Apple expected to achieve high sales and the iphone has not disappointed. It has only been out for a few days and is already proving to be a success. This story is very significant as Apple is constantly proving to be a big threat to electrical companies such as Sony. And although Sony probably owns more market share, Apple is on the rise and could become the dominator in the market very soon. Personally I feel this is very good as healthy competition is being provided to major electrical companies and therefore something even better will have to be produced as well as prices being reduced. From a customers point of view this is very good as we can expect to have the latest technologies at competitive prices.
Conversation
Pluralism allows to for many different viewpoints to be explored in media text. There is no one hegemonic message to be conveyed through all media texts.
Through conglomerates run by people such as Murdoch many texts carry the same message so you can not say that it doesn’t influence the audience.
As time goes on we as individuals have become much more media literate and educated therefore we know whats right and wrong. If conglomerates like Murdoch own alot of the media, we as individuals still think for ourselves.
But still people like Althusser who identified ISA’s and RSA’s help maintain ideologies such as education, legal and political systems which are widely talked about in the media. Therefore our opinion is still influenced by these factors.
Interestingly there is another contradiction in your view. You talk of people’s opinions being influenced (influence being the key term) but argue against the view of Marxism which is infact the construction of the elite influencing the classes lower to it. By establishing the concept and validity of “influence” you are showing that the Marxist view is still in practice.
Society is not influenced by no ones practice. They simply view and read for information and then make their own views. And no there is not only one source of information.
This is true but as the media has so much power, even though we think we choose, we really can’t ...... (incomplete but I think they are trying to say that we may think that we are challenging certain ideas, but the ideas of challenging may also be a hegemonic message.)
I think this conversation makes some very good points as each part is challenging the previous bit said. Also theories and theorists are mentioned which make my argument much stronger. Some of the points made are made quite generally but they do still apply to the conversation and are fully relevant to the previous points made. My personal opinion though makes me a marxist as I do believe that we live in a hegemonic society as we are constantly being influenced by things we hear and see. There are some people challenging and alot who think for themselves, but not many stand up against it and instead accept what they read/hear/see.
Through conglomerates run by people such as Murdoch many texts carry the same message so you can not say that it doesn’t influence the audience.
As time goes on we as individuals have become much more media literate and educated therefore we know whats right and wrong. If conglomerates like Murdoch own alot of the media, we as individuals still think for ourselves.
But still people like Althusser who identified ISA’s and RSA’s help maintain ideologies such as education, legal and political systems which are widely talked about in the media. Therefore our opinion is still influenced by these factors.
Interestingly there is another contradiction in your view. You talk of people’s opinions being influenced (influence being the key term) but argue against the view of Marxism which is infact the construction of the elite influencing the classes lower to it. By establishing the concept and validity of “influence” you are showing that the Marxist view is still in practice.
Society is not influenced by no ones practice. They simply view and read for information and then make their own views. And no there is not only one source of information.
This is true but as the media has so much power, even though we think we choose, we really can’t ...... (incomplete but I think they are trying to say that we may think that we are challenging certain ideas, but the ideas of challenging may also be a hegemonic message.)
I think this conversation makes some very good points as each part is challenging the previous bit said. Also theories and theorists are mentioned which make my argument much stronger. Some of the points made are made quite generally but they do still apply to the conversation and are fully relevant to the previous points made. My personal opinion though makes me a marxist as I do believe that we live in a hegemonic society as we are constantly being influenced by things we hear and see. There are some people challenging and alot who think for themselves, but not many stand up against it and instead accept what they read/hear/see.
Wednesday 31 October 2007
Pluralist Question
How much of a pluralist am i?
I believe I am a bit of a pluralist. This is because i feel that although the ruling classes may choose what we see, ultimately we still decide what we want to see/hear/read because it is upto them to cater to our needs in order to make their business successful. I do also think that although we ultimately choose what we see/hear/read, the versions of these are dumbed down in order for the ruling classes to keep some sort of control. I personally though challenge alot i see or hear and enjoy a range of different media texts. I also believe i am an active audience member and can reject to accept a certain media text as i feel my opinion is not influenced by things that happen in the media.
I believe I am a bit of a pluralist. This is because i feel that although the ruling classes may choose what we see, ultimately we still decide what we want to see/hear/read because it is upto them to cater to our needs in order to make their business successful. I do also think that although we ultimately choose what we see/hear/read, the versions of these are dumbed down in order for the ruling classes to keep some sort of control. I personally though challenge alot i see or hear and enjoy a range of different media texts. I also believe i am an active audience member and can reject to accept a certain media text as i feel my opinion is not influenced by things that happen in the media.
Marxist Question
How much of a marxist am i?
I believe in the marxist ideology that the ruling classes dominate and that their ideologies are put through the media, but i do not believe it at the same time because I feel all audiences are active, but rather choose not to oppose rather than anything. I personally feel I am an active audience member and i do not feel that ruling classes dominate the way i think. I also feel most other audience members are active but are too lazy to oppose what they see and hear. They may argue and think that something is wrong, but will not physically oppose anything as they are to lazy to. I do also believe that audiences are being dumbed down by the sort of shows they put on tv. I find it very questionable sometimes as to how people can enjoy things such as big brother, as they are only taking pleasure from other peoples pain. Although these people choose to put themselves out there, I think about why people still take pleasure in seeing other peoples lives being shattered or so. This could have been an ideology that has been filtered through already and therefore I do believe marxism exists hugely, but again, I personally feel I am not heavily affected by what i see in the media.
I believe in the marxist ideology that the ruling classes dominate and that their ideologies are put through the media, but i do not believe it at the same time because I feel all audiences are active, but rather choose not to oppose rather than anything. I personally feel I am an active audience member and i do not feel that ruling classes dominate the way i think. I also feel most other audience members are active but are too lazy to oppose what they see and hear. They may argue and think that something is wrong, but will not physically oppose anything as they are to lazy to. I do also believe that audiences are being dumbed down by the sort of shows they put on tv. I find it very questionable sometimes as to how people can enjoy things such as big brother, as they are only taking pleasure from other peoples pain. Although these people choose to put themselves out there, I think about why people still take pleasure in seeing other peoples lives being shattered or so. This could have been an ideology that has been filtered through already and therefore I do believe marxism exists hugely, but again, I personally feel I am not heavily affected by what i see in the media.
Tuesday 9 October 2007
Controversies
Over its many years and spheres of operation, News Corporation has attracted a number of allegations:
The Chris Patten Book – Chris Patten was a British politician who became the governor of Hong Kong just prior to its handover to China. A biography of Chris Patten was due to be published by Collins (part of News Corporation) but it was dropped. It was alleged that the reasoning behind the drop was due to the fact that it was critical of China's human rights. News Corporation was, at the time, trying to complete a deal regarding Star TV.
Media Monopoly - News Corporation is often accused of using the combined power of its consolidated media assets to push out rivals and push towards a media monopoly. An example of an accusation would be News Corporation's attempt to buy the football club Manchester United. In 1998 News Corp bid GB£623.4 million for the UK-based football club. Its fans were outraged and raised the question of an encroaching monopoly, as News Corporation owned the rights to broadcast all Premier League matches, of which Manchester United was one. It was alleged that by controlling Manchester United, News Corporation could influence the decisions about the selling of the rights to broadcast all Premier League matches.
Political Bias - Rupert Murdoch and Fox News have often been accused by media observers and the public of flagrant conservative bias. Attention is most often drawn to Fox News' coverage of the buildup to the Iraq invasion, which portrayed Saddam Hussein's possession of 'Weapons of Mass Destruction' as a certainty, and his intention to use them as an inevitability. Coverage of the ensuing invasion barely mentioned opposition to the war either in America or Iraq. Further, Fox News and Rupert Murdoch periodically dispute these allegations of conservative bias. Many examples detailing this can be found in the documentary "OutFoxed: Rupert Murdoch's War on Journalism" released in 2004.
Shareholders
In August 2005 the Murdoch family owned only about 29% of the company. However, nearly all of these shares were voting shares, and Rupert Murdoch retained effective control of the company.
Television
Fox Broadcasting Company
Fox Television Stations
Television
Fox Broadcasting Company
Fox Television Stations
* WNYW - New York City
* WWOR - New York City
* KTTV - Los Angeles
* KCOP - Los Angeles
* WFLD - Chicago
* WPWR - Chicago
* KMSP - Minneapolis
* WFTC - Minneapolis
* WTXF - Philadelphia
* WFXT - Boston
* WTTG - Washington D.C.
* WDCA - Washington D.C.
* KDFW - Dallas
* KDFI - Dallas
* WJBK - Detroit
* KUTP - Phoenix
* KSAZ - Phoenix
* WUTB - Baltimore
* WRBW - Orlando
* WOFL - Orlando
* WOGX - Ocala
* WAGA - Atlanta
* KRIV - Houston
* KTXH - Houston
* WJW - Cleveland
* WTVT - Tampa
* KDVR - Denver
* KTVI - St. Louis
* WITI - Milwaukee
* WDAF - Kansas City
* KSTU - Salt Lake City
* WHBQ - Memphis
* WGHP - Greensboro
* WBRC - Birmingham
* KTBC – Austin
DBS & Cable
* FOXTEL
* BSkyB
* Star
* DirecTV
* Sky Italia
* Fox News Channel
* Fox Movie Channel
* FX
* FUEL
* National Geographic Channel
* SPEED Channel
* Fox Sports Net
* National Advertising Partners
* Fox College Sports
* Fox Soccer Channel
* Stats, Inc.
Film
* 20th Century Fox
* Fox Searchlight Pictures
* Fox Television Studios
* Blue Sky Studios
Newspapers
United States
* New York Post
United Kingdom
* News International
* News of the World
* The Sun
* The Sunday Times
* The Times
Australia
* Daily Telegraph
* Fiji Times
* Gold Coast Bulletin
* Herald Sun
* Newsphotos
* Newspix
* Newstext
* NT News
* Post-Courier
* Sunday Herald Sun
* Sunday Mail
* Sunday Tasmanian
* Sunday Territorian
* Sunday Times
* The Advertiser
* The Australian
* The Courier-Mail
* The Mercury
* The Sunday Telegraph
* Weekly Times
Magazines
* InsideOut
* ALPHA
* Big League
* donna hay
* SmartSource
* The Weekly Standard
* TV Guide (partial)
Books
HarperMorrow Publishers
HarperMorrow
* General Books Group
o Access
o Amistad
o Caedmon
o Avon
o Ecco
o Eos
o Fourth Estate
o HarperAudio
o HarperBusiness
o HarperCollins
o Harper Design International
o HarperEntertainment
o HarperLargePrint
o HarperResource
o HarperSanFrancisco
o HarperTorch
o Perennial
o PerfectBound
o Quill
o Rayo
o William Morrow
o William Morrow Cookbooks
* Children's Books Group
o Avon
o Greenwillow Books
o Joanna Cotler Books
o Eos
o Laura Geringer Books
o HarperAudio
o HarperCollins Children's Books
o HarperFestival
o HarperTempest
o Katherine Tegen Books
o Trophy
o Zondervan
* HarperCollins UK
* HarperCollins Canada
* HarperCollins Australia
Other
* Los Angeles Kings (NHL, 40% option)
* Los Angeles Lakers (NBA, 9.8% option)
* Staples Center (40% owned by Fox/Liberty)
* Fox Interactive Media
* MySpace
* IGN Entertainment
* RottenTomatoes* Scout* WhatIfSports
* kSolo* Fox.com
* AmericanIdol.com
* SpringWidgets
* Milkround
* National Rugby League
* News Digital Media
* News Outdoor
* Fox Sports Radio Network
* Broadsystem
http://cjrarchives.org/_deprecate/newscorp-timeline.asp
Over its many years and spheres of operation, News Corporation has attracted a number of allegations:
The Chris Patten Book – Chris Patten was a British politician who became the governor of Hong Kong just prior to its handover to China. A biography of Chris Patten was due to be published by Collins (part of News Corporation) but it was dropped. It was alleged that the reasoning behind the drop was due to the fact that it was critical of China's human rights. News Corporation was, at the time, trying to complete a deal regarding Star TV.
Media Monopoly - News Corporation is often accused of using the combined power of its consolidated media assets to push out rivals and push towards a media monopoly. An example of an accusation would be News Corporation's attempt to buy the football club Manchester United. In 1998 News Corp bid GB£623.4 million for the UK-based football club. Its fans were outraged and raised the question of an encroaching monopoly, as News Corporation owned the rights to broadcast all Premier League matches, of which Manchester United was one. It was alleged that by controlling Manchester United, News Corporation could influence the decisions about the selling of the rights to broadcast all Premier League matches.
Political Bias - Rupert Murdoch and Fox News have often been accused by media observers and the public of flagrant conservative bias. Attention is most often drawn to Fox News' coverage of the buildup to the Iraq invasion, which portrayed Saddam Hussein's possession of 'Weapons of Mass Destruction' as a certainty, and his intention to use them as an inevitability. Coverage of the ensuing invasion barely mentioned opposition to the war either in America or Iraq. Further, Fox News and Rupert Murdoch periodically dispute these allegations of conservative bias. Many examples detailing this can be found in the documentary "OutFoxed: Rupert Murdoch's War on Journalism" released in 2004.
Shareholders
In August 2005 the Murdoch family owned only about 29% of the company. However, nearly all of these shares were voting shares, and Rupert Murdoch retained effective control of the company.
Television
Fox Broadcasting Company
Fox Television Stations
Television
Fox Broadcasting Company
Fox Television Stations
* WNYW - New York City
* WWOR - New York City
* KTTV - Los Angeles
* KCOP - Los Angeles
* WFLD - Chicago
* WPWR - Chicago
* KMSP - Minneapolis
* WFTC - Minneapolis
* WTXF - Philadelphia
* WFXT - Boston
* WTTG - Washington D.C.
* WDCA - Washington D.C.
* KDFW - Dallas
* KDFI - Dallas
* WJBK - Detroit
* KUTP - Phoenix
* KSAZ - Phoenix
* WUTB - Baltimore
* WRBW - Orlando
* WOFL - Orlando
* WOGX - Ocala
* WAGA - Atlanta
* KRIV - Houston
* KTXH - Houston
* WJW - Cleveland
* WTVT - Tampa
* KDVR - Denver
* KTVI - St. Louis
* WITI - Milwaukee
* WDAF - Kansas City
* KSTU - Salt Lake City
* WHBQ - Memphis
* WGHP - Greensboro
* WBRC - Birmingham
* KTBC – Austin
DBS & Cable
* FOXTEL
* BSkyB
* Star
* DirecTV
* Sky Italia
* Fox News Channel
* Fox Movie Channel
* FX
* FUEL
* National Geographic Channel
* SPEED Channel
* Fox Sports Net
* National Advertising Partners
* Fox College Sports
* Fox Soccer Channel
* Stats, Inc.
Film
* 20th Century Fox
* Fox Searchlight Pictures
* Fox Television Studios
* Blue Sky Studios
Newspapers
United States
* New York Post
United Kingdom
* News International
* News of the World
* The Sun
* The Sunday Times
* The Times
Australia
* Daily Telegraph
* Fiji Times
* Gold Coast Bulletin
* Herald Sun
* Newsphotos
* Newspix
* Newstext
* NT News
* Post-Courier
* Sunday Herald Sun
* Sunday Mail
* Sunday Tasmanian
* Sunday Territorian
* Sunday Times
* The Advertiser
* The Australian
* The Courier-Mail
* The Mercury
* The Sunday Telegraph
* Weekly Times
Magazines
* InsideOut
* ALPHA
* Big League
* donna hay
* SmartSource
* The Weekly Standard
* TV Guide (partial)
Books
HarperMorrow Publishers
HarperMorrow
* General Books Group
o Access
o Amistad
o Caedmon
o Avon
o Ecco
o Eos
o Fourth Estate
o HarperAudio
o HarperBusiness
o HarperCollins
o Harper Design International
o HarperEntertainment
o HarperLargePrint
o HarperResource
o HarperSanFrancisco
o HarperTorch
o Perennial
o PerfectBound
o Quill
o Rayo
o William Morrow
o William Morrow Cookbooks
* Children's Books Group
o Avon
o Greenwillow Books
o Joanna Cotler Books
o Eos
o Laura Geringer Books
o HarperAudio
o HarperCollins Children's Books
o HarperFestival
o HarperTempest
o Katherine Tegen Books
o Trophy
o Zondervan
* HarperCollins UK
* HarperCollins Canada
* HarperCollins Australia
Other
* Los Angeles Kings (NHL, 40% option)
* Los Angeles Lakers (NBA, 9.8% option)
* Staples Center (40% owned by Fox/Liberty)
* Fox Interactive Media
* MySpace
* IGN Entertainment
* RottenTomatoes* Scout* WhatIfSports
* kSolo* Fox.com
* AmericanIdol.com
* SpringWidgets
* Milkround
* National Rugby League
* News Digital Media
* News Outdoor
* Fox Sports Radio Network
* Broadsystem
http://cjrarchives.org/_deprecate/newscorp-timeline.asp
http://media.guardian.co.uk/presspublishing/story/0,,2186259,00.html
RUPERT MURDOCH MAKES MARK ON WALL STREET JOURNAL
Rupert Murdoch has not yet completely taken over Wall Street Journal, but he has taken full control and authority over the financial newspaper section. He also intends to takeover Dow Jones . Rupert Murdoch already owns alot of the media and if he completes this takeover of Wall Street Journal and Dow Jones he will undoubtedly heighten his position of superiority. Dow Jones is well known as one of the companies in the U.S which people buy alot of shares for. If Rupert Murdoch can take control of this part of the market also, he can really dominate his power further. As he already owns Sky, alot of his viewpoints and ideologies maybe portrayed through some of the programs he decides to put on. The way Rupert Murdoch is currently dominating alot of markets, can lead many to believe that eventually he could potentially own all popular aspects of many markets and can lead the way to a hegemonic society.
RUPERT MURDOCH MAKES MARK ON WALL STREET JOURNAL
Rupert Murdoch has not yet completely taken over Wall Street Journal, but he has taken full control and authority over the financial newspaper section. He also intends to takeover Dow Jones . Rupert Murdoch already owns alot of the media and if he completes this takeover of Wall Street Journal and Dow Jones he will undoubtedly heighten his position of superiority. Dow Jones is well known as one of the companies in the U.S which people buy alot of shares for. If Rupert Murdoch can take control of this part of the market also, he can really dominate his power further. As he already owns Sky, alot of his viewpoints and ideologies maybe portrayed through some of the programs he decides to put on. The way Rupert Murdoch is currently dominating alot of markets, can lead many to believe that eventually he could potentially own all popular aspects of many markets and can lead the way to a hegemonic society.
Sunday 30 September 2007
Media Guardian Article
http://media.guardian.co.uk/city/story/0,,2178666,00.html
Richard Branson revealed that he is still interested in buying ITV. Richard Branson who off course is the owner of Virgin, has said he has not ruled out the possibility of buying ITV in the near future but has als said that it remains a long term goal and not a something that may happen really soon.
Personally I feel this stance is being taken so that Richad Branson can further bolster his power in the media and enable himself to compete with Sky. A few months back there was a dispute regarding certain shows and who would show them. Sky won this argument as they had the right to the popular shows, "Lost" and "Prison Break". Sky's power is so much that within 2 days, billboards were up already stating that these shows can ONLY be shown and Sky, and the banners were very bold, as they also stated that these shows cannot be shown on Virgin media. This shows the height of the power that Sky has. I feel Richard Branson is therefore trying to take over ITV so that he can control and bigger section in the media market and possibly be able to go head to head with Sky, but this time, more well prepared !!
Richard Branson revealed that he is still interested in buying ITV. Richard Branson who off course is the owner of Virgin, has said he has not ruled out the possibility of buying ITV in the near future but has als said that it remains a long term goal and not a something that may happen really soon.
Personally I feel this stance is being taken so that Richad Branson can further bolster his power in the media and enable himself to compete with Sky. A few months back there was a dispute regarding certain shows and who would show them. Sky won this argument as they had the right to the popular shows, "Lost" and "Prison Break". Sky's power is so much that within 2 days, billboards were up already stating that these shows can ONLY be shown and Sky, and the banners were very bold, as they also stated that these shows cannot be shown on Virgin media. This shows the height of the power that Sky has. I feel Richard Branson is therefore trying to take over ITV so that he can control and bigger section in the media market and possibly be able to go head to head with Sky, but this time, more well prepared !!
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