Effects Theory Checkpoints

Checkpoint 1:

Culture industry is a term coined by Theodor Adorno (1903-1969) and Max Horkheimer (1895-1973), who argued that popular culture is akin to a factory producing standardized cultural goods to manipulate the masses into passivity; the easy pleasures available through consumption of popular culture make people docile and content, no matter how difficult their economic circumstances. Adorno and Horkheimer saw this mass-produced culture as a danger to the more difficult high arts. Culture industries may cultivate false needs; that is, needs created and satisfied by capitalism. True needs, in contrast, are freedom, creativity, or genuine happiness. Herbert Marcuse was the first to demarcate true needs from false needs.
This is a hegemonic view and states that the ruling classes control what we believe and hear. Also that the the audience are passive due to this so therefore are less likely to challenge what they hear.

Checkpoint 2:

Desensitised is when exposure of certain ideologies will make the audience less sensitive to them and ideologies in society change over time. For e.g. subjects that are taboo at certain times such as swearing in films is now not frowned upon in society as much.