http://www.guardian.co.uk/media/2007/nov/21/asa.advertising
The film Shoot 'Em Up's ad has a picture of a man holding a gun and this has caused controversy amongst people as they believe that guns are being glorified. Many people also believe that ads like this are offensive and insensitive to people such as the family of 11 year old Rhys Jones who was killed by a gun. Also they believe that the creators of this ad were being irresponsible regarding the issue of gun crime. I personally believe that these people have all right to complain as guns are being glorified in a time that gun crime is on the increase and is affecting the lives of many. Also I personally have a hegemonic view and therefore I believe that the ruling classes are trying to portray a certain image. I do not think they are promoting the need of a gun, but rather are making it look like a "cool" accessory to have. This can also link to the hypodermic needle theory as I believe that audiences are passive and believe alot of what they see. So if the ideology that is being put through that guns are made to look "cool" then I believe that audiences will believe it as most of them are too afraid to challenge it. The only people likely to be affected by this are those who know people that have been affected by gun crime personally.
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