Daily Sport unveils £1m redesign
The Daily Sport has relaunched itself as the "last bastion of man", aiming for a "sexy rather than sleazy" look.
The paper will now focus exclusively on sport, girls and funny stuff, avoiding showbusiness content and moving its adult entertainment editorial and advertising into a separate pull out.
"If it is not about sport, if it is not about girls and does not make you laugh, then don't bother," said Barry McIlheney, the editor-in-chief of parent company Sport Media Group, explaining his editorial policy.
I find this story relevant as I believe it makes a very relevant point. That point being the fact that the main audience that is being targetted is males. This portrays the idea of a patriarchy and shows that targetting a male audience is more likely to appeal to mass audiences. Sports, girls and funny stuff is aimed specifically at males and can be shown to have a mysognistic point of view.
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